Hi Australian Organic Meat Co
First, a quick thank you. I recently placed an order with you and I wanted to say how impressed I was. The meat, packaging, and delivery were faultless, you’ve clearly built something with real care. These quick wins are about matching that same quality online, so more customers discover you and keep coming back.
Quick Win 1. Turn first-time buyers into loyal customers with post-purchase emails.
After my order, I received the standard transactional emails: order confirmation, opt-in confirmation, and a shipping notification. Once the order arrived, the communication shifted straight into generic weekly campaign blasts. These reminder-style emails were the same for every customer, regardless of what I purchased or when I might need to re-order.
The meat itself was excellent, but the follow-up emails felt disconnected from the customer experience and missed opportunities to build loyalty, encourage repeat purchase, or grow word-of-mouth. There were no personalised touchpoints, no post-purchase onboarding, and no review or feedback requests
Suggestion:
Instead of generic weekly blasts, send customers personalised follow-ups:
Touchpoint 1: Day 1–2: Thank You & Welcome
Subject: Welcome to Australian Organic Meat Co. here’s our story
- Warm thank you for the order.
- Introduce the brand story: family background, why they started, commitment to certified organic and ethical farming.
- Set expectations about delivery and quality.
- Invite the customer to connect on socials for recipes and tips.
Touchpoint 2: Day 5–7: Review or Feedback Request
Subject: How did your order go? We’d love your feedback
- Acknowledge that the customer has had a chance to try the product.
- Ask for a quick review or star rating (with a clear link).
- Option to reply directly to the email with feedback.
- Bonus: include one simple recipe idea that uses a popular cut (e.g. sausages, mince).
Touchpoint 3: Day 10–14: Easy Re-order Prompt
Subject: Running low? Your favourites are just a click away
- Remind the customer of what they ordered last time.
- Offer 1-click reorder or a bundle suggestion that matches their past order.
- Add urgency with the weekly cut-off (“Order by Wednesday 6am for Friday delivery”).
- Keep it helpful, not pushy.
Why this matters:
When every customer gets the same newsletter, it can feel like noise, especially right after they've made a purchase. Personalised follow-ups based on what someone actually bought create relevance, trust, and connection. Customers feel looked after, not marketed at.
How we've found this drives more sales:
- Higher repeat purchase rate: Timely nudges remind customers to reorder before they run out.
- Bigger basket sizes: Smart suggestions (recipes, bundles, complementary cuts) encourage customers to add more to their next order.
- Better lifetime value: A positive, personal post-purchase experience builds loyalty, which means customers come back week after week rather than drifting off after their first try.
Quick Win 2. Increase average order values with smart upsells
Right now, the cart is a straight list of products with no prompts to add more. This is prime real estate for “You might also like” or bundle suggestions that fit naturally with what’s already in the basket.
Suggestion:
Use social proof to frame upsells as customer favourites, rather than pushing extra products. This makes the suggestion feel like guidance from the community, not a sales tactic.
For example:
- “Customers who love beef also add these favourites to their box.”
- “Popular picks from our BBQ lovers.”
- “Most families add these to make weekday dinners easier.”
Why this matters:
Instead of relying on specials and discounts to grow sales, you’re nudging customers to build bigger baskets with items they genuinely need.
How we've found this lifts AOV:
- Customers often add “easy extras” when they’re prompted, lifting basket sizes without discounting.
- Average order value can increase by 10–20% when cart upsells are in place.
- Instead of chasing volume with promotions, you grow revenue by making each transaction more valuable.
Quick Win 3: Build trust and convert more sales by showing what other customers say
At the moment, the website and emails don’t feature reviews, testimonials, or customer photos. For a premium product like certified organic meat, social proof is a powerful driver of trust and repeat purchase, and it’s currently missing despite you having 74 five star reviews on Google!
Suggestion:
- Add star ratings and short reviews to product pages, especially best-sellers like mince, sausages, and whole chooks.
- Highlight customer favourites in campaigns: “Our most-loved cuts this month” or “Here’s what families are cooking with their orders.”
- Share UGC (user-generated content) on socials and emails, reposting customer reviews and meal photos and tag them.
Why this matters:
When people buy meat online, they want reassurance. Reviews and photos provide the trust signal that “others like me bought this and loved it.” It makes a premium product feel worth the spend, and it removes hesitation at checkout.
How we've found this lifts AOV:
- Reviews and testimonials can increase conversion rates on product pages by 15–20%.
- UGC in emails consistently improves click-through rates and builds community.
- Featuring customer favourites creates a loop of loyalty: buyers feel valued when their feedback is shared, and new customers feel confident placing bigger orders.
We're Growthworks
We specialise in helping founder-led food, wellness, and lifestyle brands scale. We’ve worked with businesses like Our Cow, who went from a small regional startup to a national subscription brand.
Our approach is simple:
- Marketing that feels in-house, without the agency bloat.
- No handoffs to juniors, no patchwork of freelancers.
- Just senior marketers running campaigns, creative, and growth systems that actually drive sales week after week.
Who you will work with:
Like some help?
